I had the opportunity to eat a free Wendy's chili yesterday, courtesy of the New York Islanders. I went to their game Tuesday, and it turns out that they have a deal that every fan can get free chili the day after any game when they score three goals, just by presenting a ticket stub at Wendy's. The Islanders won 5-0 Tuesday and secured chili for the crowd in the first period. Toward the end of the game, I even heard excited murmurs about "double chili" if the Islanders scored six goals, which caused the man behind me to wisely explain to his son, "I don't think there is such a thing as double chili." Because, let's face it, the kid had to learn sooner or later that, should the Islanders ever be so motherfucking lucky that they score six goals in one game, it will be kind of anticlimactic, just like the rest of life.
The Islanders' free chili reminded me of a giveaway the NBA has had for a little over a decade. Any time an NBA team scores more than 100 points, all fans present receive coupons for free Taco Bell Chalupas. This giveaway was made famous a year ago, when
Cleveland fans booed LeBron James for selfishly dribbling out the clock at the end of a 99-93 Cavs victory and denying them their rightful Chalupas.
I have been a part of many Chalupa-hungry crowds of Trailblazers fans (even as I wrote this yesterday, I was watching a Portland crowd greedily chant "Chalupa! Chalupa!," as the Blazers spent 5 minutes hovering around 98 points), and having now tasted free hockey chili, I can say that the Islanders have a much better promotion than the NBA. (Apparently the only NHL team that shares the chili promotion is Columbus. I have no idea why Columbus has a professional sports franchise or why they named it after
the Civil War.)
Taco Bell's NBA Chalupa promotion started about ten years ago, when the Chalupa was first introduced to America. This coincided with a TV advertising blitz that all but guaranteed to any sane viewer that Chalupas are disgusting, whatever the fuck they are. The first time I ate one for free confirmed this. They are weird and are often filled with unearthly spicy pink creamy sauces. I have long suspected that the NBA promotion is the only reason that Taco Bell can even continue to sell Chalupas. Do people really pay money for them? (Although, I admit that I have similar thoughts about most of the stuff Taco Bell advertises. How anyone drunk or stoned enough to eat at Taco Bell orders anything other than their run of the mill tacos and burritos has always been beyond me.)
Wendy's chili, on the other hand, is something that I have at times paid real American money for. Sure, it is made from the remnants of the grey-purple mad cow-e coli-ammonia-MSG chunks of beef that were not fit to become actual Wendy's burgers, and sure it is completely bland until you squeeze in their little packets of Wendy's hot sauce, but it is chili goddamn it.
It is easy for non sports fans and people who have never eaten crappy prize food to, like LeBron, wonder why the fuck people will bother to go to Wendy's to redeem a coupon for a free $1 cup of chili or $1 Chalupa (I actually stopped redeeming my Chalupa coupons years ago, and it is impossible to even give the coupons away, Portland's street punk kids being the precious bastards that they are). Well, the best way I can explain it is this: to eat the free junk food from a sports victory coupon involves a sort of transubstantiation. To eat to food you got for free from your team's game is to
eat your team's victory.
Unfortunately, Chalupas are so disgusting that it is impossible to think about anything while eating them other than those urban legends about the human feces in Taco Bell's beef. It was never possible to think of a Chalupa as the food incarnation of an ill-advised Rasheed Wallace game-clinching three-pointer. But I could see how an Islanders fan could feel like he was eating a winning goal with each bite of chili. Because Wendy's chili is not that bad. After all, it is chili.